7 Small Business SEO Tips
Here are seven small business SEO tips to help earn more business through traditional organic search rankings. 1. Onsite SEO is Necessary But Not Sufficient Yes, optimizing title tags, site structure (keep it flat) and load-speed are important. Many experiments have shown these elements are in the Google algorithm. Don’t obsess. Hire someone to run an assessment and tune up the site; then move-on. Far too many small businesses get stuck at the starting line. 2. Website Content & Experience Are Critical We have all read that “content is king,” but what does that really mean? Your website must have engaging content for the end-user. The importance of this can’t be overstated. It will impact time-on-site, conversion and SEO (engaging content is more likely to be shared and linked to). It is also critical because it orients the small business webmaster towards offering something of value. Thin content leaves a bad footprint, both onsite and offsite. 3. Use Content Marketing to Ea...